Information: Knowing What to Do (and What Actually Matters)
Information is everywhere — but most home service owners are using it wrong.
Why Information Alone Isn’t Enough
If awareness is the flashlight that reveals what’s broken in your business, information is the toolbox.
But here’s the problem:
Most home service owners aren’t suffering from a lack of information — they’re suffering from too much of it.
YouTube videos. Facebook groups. TikTok business advice. Podcasts.
Everywhere you look, someone is shouting a new “strategy” or “hack.”
The issue isn’t finding information.
It’s knowing which information actually matters for your business right now.
Knowledge is only power when it’s relevant, timely, and applied.
The 80/20 Rule of Home Service Learning
You don’t need to master everything.
You just need to learn the 20% that drives 80% of results in a home service business.
For most companies, this includes:
Generating quality leads (not cheap leads)
Increasing conversion rates
Pricing for profit, not fear
Tracking the right numbers
Installing repeatable systems
Developing leadership habits
Attracting and hiring A-players
Everything else is background noise until these are dialed in.
Successful home service owners don’t binge information...
...they learn what they need, when they need it, and then apply it immediately.
Just-In-Time Learning vs. Just-In-Case Learning
I first heard this concept from Tim Ferriss on his podcast. It was transformational for me.
And here’s where most business owners get stuck:
They consume just-in-case information:
“I might need this someday.”
“Good to know.”
“Maybe I should try that tactic eventually.”
This creates mental clutter, overwhelm, and paralysis.
But high-performing home service owners use just-in-time information:
Learn only what you need to implement the next step in your business.
Examples:
Awareness shows your close rate is low →
Your learning should be about the sales process, pricing, and communication — right now.Awareness shows your gross margin is weak →
Your learning should be about job costing, hourly rates, and tech efficiency — right now.Awareness shows your operations are chaotic →
Your learning is about SOPs, delegation, routing, and scheduling — right now.
When information is timely, relevant, and tied to a measurable gap in the business, it immediately becomes more:
Memorable
Actionable
Useful
Profitable
I'll admit, I still find myself getting caught in just-in-case learning at times. I have to stop and ask "Am I going to do something immediately with this?"
If the answer is no, then why learn it right now?
This sets up the next stage of the Transformation Equation — Implementation, where everything changes.
The Forgetting Curve: Why You Lose What You Don’t Use
There’s a proven cognitive principle called The Forgetting Curve:
Within just a few days, humans forget 70–80% of what they learn unless they use it right away.
For business owners, that means:
The book you read last month?
You probably retained only the big idea — not the actionable steps.That $499 course you bought and never implemented?
You’ve forgotten most of it already.The notes from last year’s conference?
They’re inspirational, but no longer relevant.
This is why home service owners often say:
“I feel like I’ve learned so much… but nothing is changing.”
Because the brain only retains what it applies.
Information becomes transformation only when you implement it.
From Random Learning to Targeted Strategic Learning
When your awareness is fuzzy, you chase random information.
You’re learning… but not improving.
But once you gain clarity from your business — once you see exactly what’s broken — everything changes.
Awareness filters information.
Awareness points you to the right piece of knowledge.
Awareness stops the overwhelm.
For example:
Low AVERAGE TICKET → learn value communication, anchoring, options
High CALLBACKS → learn quality control, install standards, checklists
Overworked owner → learn delegation, leadership, and systems
Low profit → learn pricing, budget, and service mix strategy
Now information becomes your roadmap — not your distraction.
Using Information to Build Your Transformation Roadmap
Information is most powerful when it organizes your next move.
That’s exactly what the Home Service Business Health Quiz does.
Your results show you:
Where your bottleneck is
What category is hurting you most
What skills or systems you need to learn next
Where information should be focused right now
What to ignore until later
It’s clarity.
It’s direction.
It’s a shortcut to the right information.
And that’s what accelerates transformation...
...not learning everything, but learning what matters.
Take the Next Step
Stop drowning in information.
Stop collecting ideas you'll forget next week.
Start learning what your business actually needs.
It begins with clarity.
It begins with awareness.
It begins with knowing what’s broken so you know what to learn next.
👉 Take the Home Service Business Health Quiz
See where your business is screaming for help, and discover the information you need to fix it.
Coming Up Next in the Series:
Implementation: Where Transformation Becomes Real
This is the step where everything shifts.
We turn knowledge into systems, action, and results.
See you there!
Pete
Master Your Trade. Scale Your Business. Own Your Future.
