Your Time Is Worth $500 an Hour—So Why Are You Still Doing $15 Tasks?

Intro: The Silent Killer of Growth

You’re hustling. Running jobs. Answering phones. Ordering parts. Chasing invoices. Putting out fires.

But at the end of the day, you’re exhausted—and the business still feels stuck.

Here’s the problem:

You’re spending your time like an everyday technician, not like a high-level business owner.

And it’s costing you big. Your stress, your health, your family, your sanity.

The truth is, your time is worth $500 an hour or more—but you’re stuck doing $15–$50 tasks.

That’s the #1 reason most home service businesses never scale.

The Value of Your Time as an Owner

If you’re running a $1M business and want to grow it 20–30%, what decisions drive that?

• Raising your prices strategically

• Hiring and training the right people

• Building systems that free you up

• Creating recurring revenue streams

• Optimizing your marketing and sales process

These are high-leverage decisions—and they’re worth hundreds, even thousands, of dollars per hour.

You don’t make big moves when you’re buried in busywork.

The $15/hr Task Trap

Let’s break this down:

Every hour you spend on low-value work is an hour stolen from profit-driving activity.

Why You Stay Stuck

Most owners don’t delegate because:

• “It’s faster if I just do it myself”

• “I can’t afford to hire someone”

• “No one does it as well as I do”

But those beliefs are costing you more than you think.

You’re not saving money—you’re losing momentum.

You’re not saving time—you’re spending your most valuable resource on the wrong things.

How to Reclaim Your Time

1. Track your time for a week

Highlight anything you’re doing that’s under $100/hr value.

2. Make a list of low-value tasks

Things like invoicing, social posts, supply runs, or scheduling.

3. Delegate, outsource, or systematize

Even hiring a $15/hr virtual assistant for 10 hours a week could free you up to make CEO-level moves.

4. Block time for $500/hr work

Schedule 1–2 hours a day to work on the business—not in it.

Final Thought:

You’re not just the technician anymore. You’re the owner, the leader, the engine of growth.

Start treating your time like the high-value asset it is—and your business will grow to match it.

Need help figuring out what to delegate and where to focus your time for max ROI?

Let's talk and I will help you build your $500/hour game plan.

Bonus Tip:

Many business owners hire to grow the business. But they keep doing the same tasks. As the business grows, so does your stress.

Instead, hire to buy back your time. Dan Martell wrote an awesome book by that name. Check it out.

The concept is that you hire to free up your time for the $500/hr tasks we mentioned above. Investing in coaching os one of those high-leverage activities that are an investment, not a cost.

It will help you gain control of your most valuable resource. Thank me later.

Pete

Master Your Trade. Scale Your Business. Own Your Future.